What is Mobilization? Mobile optimization?

As long as you live in a cave, you may have heard new discussions over the years like "Mobilization of Websites", "Mobile Optimized Websites", "Mobile Sites" and "iPhonized". You may be wondering what all this is and what is in it for you?

There were a lot of technologies around mobile phones that were in the market to remain cool for a long time. You may have heard of Microsoft's mobile platform a few years ago, which was specifically aimed at mobile applications in the Windows Mobile operating system. This mobile market segment was not given much importance or enthusiasm until 3G mobile networks (3G allows simultaneous speech and data services and high data rates to be used) specifically mobile phone data communication Used to be. Apple introduced the iPhone and Google's NexusOne with the mobile-based open source operating system Android, complementing the model for mobile devices and other devices such as the Palm Pre, Motorola Droid, etc. All these smart phones combined with 3G network technology made a huge impact in the world of mobile computing.

These introductions to the new so-called "smart phones" are like a mini computer that you can keep in your pocket or bag and has its own unique advantages that almost everything a computer can do. In some cases, it is much better because it uses GPS navigation and location specific applications, which are better than computers or laptops. During mid-February 2010, the Mobile World Congress held a conference in Barcelona, ​​Spain, with high enthusiasm and enthusiasm from smart phones about the future of mobile phones. Microsoft, one of the participating companies, mentioned that they were going to improve and refocus on mobile technology. So everyone is on it. When all these things are happening around you and you also see that more and more people around you are buried in their phones, then you must be wondering why all this is around this mobile technology and my Or what's in it for my business?

Yes, there are many things that will impress you if you are a small business or business owner with a website or want your own web presence in this World Wide Web. So tell me a little history behind all these changes when the information revolution took place in the late 1990s and early 2000s, it did a lot of business to move our business process towards internet and internet all around us It became a backbone for everything that happened. More and more businesses wanted their web presence and the web site has become a default for any business.

So now you have millions and millions of websites which are accessible with a click of every button and all these search engines like Google, Bing and Yahoo, and information about social media networks like Facebook, Twitter etc. are available where ever you Are also available. And when you wanted to. Initially there were desktop computers with dial-up modems that gradually reached broadband and then "WiFi". If you want to access the information at any time, you must have a laptop with WiFi access. You have to bring your laptop to where ever you go, but it is not very convenient and not very effective. This problem has been solved by the latest mobile technologies. Mobile phones allow you to always be connected to 3G or other sophisticated mobile networks, so that you can get information as long as you want the signal in your phone. With this change in technology, it provides a new opportunity for all businesses.

According to estimates, there are 2 times more mobile users than any kind of internet users and 3 times more mobile phones than personal computers or laptops. You will keep losing something until you "wake up" and think about these changes and work on them. If you own a business or own websites, then it is time to do "mobilization" or "optimize the site for mobile phones". If you don't, you can lose customers for sure. More and more people walk and they look for information with their mobile phones. The beauty about these smart phones is that it comes with GPS enabled devices and if you like, you can find out where the customer really is and it is a treasure for online marketing.

Plenty of marketing research suggests that location-based search and location-based marketing will grow rapidly, and not only that, buying a laptop and having broadband access is a cost benefit from using a mobile phone. Also people are moving towards mobile phones and are not near those traditional landlines and hence eventually each one will carry a smart phone in the next few years. So mobilization of your website is a must. Someone thinks that their site looks fine on the iPhone, but this may not be true. You will understand that when you see 2 different versions of the site, one is optimized for mobile phones and the other is a regular site optimized for browse in your mobile phone. The user experience on a regular website in mobile phones can be quite disappointing.

There is a misconception about what is "mobile optimization" or "compilation of websites". Some people think they have to hire an iPhone developer to develop an iPhone app or hire someone to write Android applications that can run on phones that use the Android operating system. That is not true. All you have to do is optimize the site to look good in mobile phones. These mobile friendly sites will be easy to use in mobile phones and customers will like it. For example, if you go to CNN, they have a separate site for mobile phones and a site regular browser fxcor. This is called mobile optimization and in the same CNN, they have the CNN Money iPhone app which is an iPhone app that you can download from Apple's iTunes or from CNN.

So don't wait to take advantage of your competitor. Think and act on your site to get it "mobile optimized" or "mobilized".

 

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